Lincoln encouraging businesses to get ‘Benchlands’ funding to boost tourism

Lincoln is encouraging its businesses to apply for its “Benchlands” tourism funding to continue boosting local tourism.

Now in the second of its five-year plan, the town dubbed the Niagara Escarpment, formerly known as the Twenty Valley, as the “Niagara Benchlands” last year.

As such, the town’s Niagara Benchlands Destination Development Fund was set up to help tourism-based businesses and organizations in Lincoln with funding to aid them in pushing forward to promote tourism in the area.

“The Niagara Benchlands Destination Development Fund is a tremendous opportunity for local businesses to expand their programming and market reach,” said Lincoln Mayor Sandra Easton.

“The Town of Lincoln is committed to supporting local businesses to broaden their horizons and seek new and exciting ways to attract investment to Lincoln.”

Applications for funding opened on July 4 and will be accepted by the town until August 4.

Types of eligible businesses can include: Accommodations; Culinary; Farms and Farm Markets; Outdoor Adventure and Eco-Tourism; Retail and Shopping; Tours and Attractions; Arts, Culture, and Heritage; Wine; Beer; and Spirits.

“We were thrilled by the interest from the business community in the inaugural Destination Development Fund last year, and we’re pleased to offer this funding opportunity again this year,” said Lincoln’s Tourism Coordinator, Britnie Bazylewski.

“By funding tourism-based events and activations, the Town is supporting the tourism industry by enticing visitors to our community and stimulating economic growth, job creation, and investment attraction.”

Interested and qualifying business can both discover more about the funding and apply directly at Visit Lincoln.ca